If you think the products don't match what you want from a product, don't buy it.

To me, error analysis is the sweet spot for improvement.

Everyday people are not very good designers.

Beauty and brains, pleasure and usability - they should go hand in hand.

User-centered design means working with your users all throughout the project.

Market segmentation s a natural result of the vast differences among people.

Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Knowing how people will use something is essential.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

Readers always seem to think that the author has some control over the design of their books.

You won't catch me giving clear lectures.

If you think the products don't match what you want from a product, don't buy it.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

Scientists are always skeptics.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.

In my opinion, no single design is apt to be optimal for everyone.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

We expert teachers know that motivation and emotional impact are what matter.

So what does a good teacher do? Create tension - but just the right amount.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

I believe that robots should only have faces if they truly need them.

I prefer design by experts - by people who know what they are doing.

As for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Academics get paid for being clever, not for being right.

I want to feel good, I want to feel proud, I want to feel that I give someone enough and that I get enough.

You should never feel comfortable. There is something wrong if you are. You should always feel under threat, on the edge of your seat and pushing yourself. Win one and you want to win more. It's never-ending.

I want to have babies one day but not right now. When I do it I want to do it really well. I want it to be my best project in life.

When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.

I want the municipality to be a helping hand to the man with a desire of sympathy, to help the fallen when it is not in their power to help themselves.

Get me inside any boardroom and I'll get any decision I want.

The avantgarde are people who don't exactly know where they want to go, but are the first to get there.

If I had to come up with something that just came to me, I think growing up in a small town, I want knowledge. I still think today, knowledge is one of the keys.

I want to thank all the fans for their support over the years. Keep supporting the Knicks, we're moving in the right direction here and we will be exciting to watch and competing against the best in the NBA. Come back to the Garden for those exciting games.

If you want something that's going to provide you with a lot of challenges and a variety of different things to do, then you really can't beat a place like the Air Force. I don't mean this to sound like a recruiting pitch. But it's been a lot of fun.

I want to spend more time with those kids. I want to dedicate my time to train those kids and teach them what it takes, what they need to do to get to this level.

Young actors often don't think of the consequences of doing nudity or sex scenes. They want the role so badly that they agree to be exploited, and then end up embarrassing family, friends, and even strangers.

At one point in your life, you'll have the thing you want or the reasons why you don't.

It is the privilege of the gods to want nothing, and of godlike men to want little.

Teachers started recognizing me and praising me for being smart in science and that made me want to be even smarter in science!

I try to teach my heart not to want things it can't have.

Once you drink one glass, you want another.

If you want to grow old as a pilot, you've got to know when to push it, and when to back off.