To me, error analysis is the sweet spot for improvement.

To me, error analysis is the sweet spot for improvement.

Everyday people are not very good designers.

Beauty and brains, pleasure and usability - they should go hand in hand.

User-centered design means working with your users all throughout the project.

Market segmentation s a natural result of the vast differences among people.

Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Knowing how people will use something is essential.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

Readers always seem to think that the author has some control over the design of their books.

You won't catch me giving clear lectures.

If you think the products don't match what you want from a product, don't buy it.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

Scientists are always skeptics.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.

In my opinion, no single design is apt to be optimal for everyone.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

We expert teachers know that motivation and emotional impact are what matter.

So what does a good teacher do? Create tension - but just the right amount.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

I believe that robots should only have faces if they truly need them.

I prefer design by experts - by people who know what they are doing.

As for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Academics get paid for being clever, not for being right.

Some of the best lessons we ever learn are learned from past mistakes. The error of the past is the wisdom and success of the future.

Truth lies within a little and certain compass, but error is immense.

There is a contest old as Eden, which still goes on - the conflict between right and wrong, between error and truth. In this conflict every human being has a part.

To me, error analysis is the sweet spot for improvement.

This nation was conceived in liberty and dedicated to the principle - among others - that honest men may honestly disagree; that if they all say what they think, a majority of the people will be able to distinguish truth from error.

What is earnest is not always true; on the contrary, error is often more earnest than truth.

On health care, virtually every political error that could be made was made.

Honest error is to be pitied, not ridiculed.

In all science, error precedes the truth, and it is better it should go first than last.

Nine times out of ten, in the arts as in life, there is actually no truth to be discovered; there is only error to be exposed.

The study of error is not only in the highest degree prophylactic, but it serves as a stimulating introduction to the study of truth.

Truth is immortal; error is mortal.

To kill an error is as good a service as, and sometimes even better than, the establishing of a new truth or fact.

A small error in the former will produce an enormous error in the latter.

The most considerable difference I note among men is not in their readiness to fall into error, but in their readiness to acknowledge these inevitable lapses.

Be calm in arguing; for fierceness makes error a fault, and truth discourtesy.

To the extent that '60s guys own things, yes... but I don't have the publishing, just like most '60s guys, and that was an error, you know... part ownership in publishing was the kind of era that started a little bit later, when real businessmen started to manage artists.

Religion is not a popular error; it is a great instinctive truth, sensed by the people, expressed by the people.