I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

To me, error analysis is the sweet spot for improvement.

Everyday people are not very good designers.

Beauty and brains, pleasure and usability - they should go hand in hand.

User-centered design means working with your users all throughout the project.

Market segmentation s a natural result of the vast differences among people.

Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Knowing how people will use something is essential.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

Readers always seem to think that the author has some control over the design of their books.

You won't catch me giving clear lectures.

If you think the products don't match what you want from a product, don't buy it.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

Scientists are always skeptics.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.

In my opinion, no single design is apt to be optimal for everyone.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

We expert teachers know that motivation and emotional impact are what matter.

So what does a good teacher do? Create tension - but just the right amount.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

I believe that robots should only have faces if they truly need them.

I prefer design by experts - by people who know what they are doing.

As for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Academics get paid for being clever, not for being right.

In the middle of a recession no tax increase is justified because it kills jobs, and any tax increase is a job-killing measure and should be defeated.

Some things must be good in themselves, else there could be no measure whereby to lay out good and evil.

Prosperity is the measure or touchstone of virtue, for it is less difficult to bear misfortune than to remain uncorrupted by pleasure.

One needs a Seer's Vision and an Angel's voice to be of any avail. I do not know of any Indian man or woman today who has those gifts in their most complete measure.

Cents are the most universally used interval measure.

The steady expansion of welfare programs can be taken as a measure of the steady disintegration of the Negro family structure over the past generation in the United States.

Psychology helps to measure the probability that an aim is attainable.

The exact measure of the progress of civilization is the degree in which the intelligence of the common mind has prevailed over wealth and brute force.

Measure your mind's height by the shade it casts.

There's no preventative measure between the Palestinians, between those terrorists to the state of Israel.

How does one measure the success of a museum?

The measure of life is not its duration, but its donation.

Oh the comfort, the inexpressible comfort of feeling safe with a person, having neither to weigh thoughts nor measure words, but pouring them all right out, just as they are.

Just after World War II, this country led the world in science by every way you could measure it, yet the number of scientists was a tiny proportion of what it is now.

Of course, relative citation frequencies are no measure of relative importance. Who has not aspired to write a paper so fundamental that very soon it is known to everyone and cited by no one?

By virtually any measure, the record of the Republican Majority is an appalling failure.

Our civilisation has lost this bond between times, and tends to measure time with a yardstick, bit by bit, from one point to another.

If, amid the multitude of contending counsel, you have hesitated and doubted; if, when a great measure suggested itself, you have shrunk from the vast responsibility, afraid to go forward lest you should go wrong, what wonder?