The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

To me, error analysis is the sweet spot for improvement.

Everyday people are not very good designers.

Beauty and brains, pleasure and usability - they should go hand in hand.

User-centered design means working with your users all throughout the project.

Market segmentation s a natural result of the vast differences among people.

Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Knowing how people will use something is essential.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

Readers always seem to think that the author has some control over the design of their books.

You won't catch me giving clear lectures.

If you think the products don't match what you want from a product, don't buy it.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

Scientists are always skeptics.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.

In my opinion, no single design is apt to be optimal for everyone.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

We expert teachers know that motivation and emotional impact are what matter.

So what does a good teacher do? Create tension - but just the right amount.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

I believe that robots should only have faces if they truly need them.

I prefer design by experts - by people who know what they are doing.

As for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Academics get paid for being clever, not for being right.

The experience of life consists of the experience which the spirit has of itself in matter and as matter, in mind and as mind, in emotion, as emotion, etc.

I think it would have been a lot better for him to say, I did it and I'm sorry, McGwire was never one to show a lot of emotion on the field, not a player who sought attention and craved to be thought of as a nice guy.

In fact, words are well adapted for description and the arousing of emotion, but for many kinds of precise thought other symbols are much better.

To be a character who feels a deep emotion, one must go into the memory's vault and mix in a sad memory from one's own life.

A person cannot love a plant after he has pruned it, then he has either done a poor job or is devoid of emotion.

I think we actually punish children out of their relationship with their bodies... we categorically separate mind and body and emotion and intellect.

And if thought and emotion can persist in this way so long after the brain that sent them forth has crumpled into dust, how vitally important it must be to control their very birth in the heart, and guard them with the keenest possible restraint.

My job is usually to express emotion as freely as possible.

People think love is an emotion. Love is good sense.

I have the ability to sing with emotion and feeling, but if you say I sound like Billie Holiday, that's cool. Let's look at who Billie was: she was this person, this singer, this beautiful diva who could move the audience with the slightest gesture of her hand.

I often start writing in order to excite an expansive emotion.

I tried to have more than one emotion on the record.

I have lived too completely, I think. I have known every human emotion.

I'm an actor who believes we all have triggers to any stage of emotion. It's not always easy to find but it's still there.

Patriotism is not short, frenzied outbursts of emotion, but the tranquil and steady dedication of a lifetime.

It is impossible for emotion not to come on us in thinking of that time now flowed away.

I will try to account for the degree of my aesthetic emotion. That, I conceive, is the function of the critic.

I'm singing what I want to sing based on the emotion of what that day feels like. That's what comes out of my mouth and guitar. That impacts people. They know anything can happen.