How will you reach the early adopters/neophiliacs? — Identified who are in your market? Have you created a content marketing strategy that tells them your proposition? Have you offered any promotional material, discounts, or competitions to entice them onboard and turn them into brand advocates?

Matthew Leung

Seth Godin

This is Marketing

Seth God

Matthew Leung

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Who’s the work for?

Matthew Leung

What’s it for?

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What is the worldview of the audience you’re seeking to reach?

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What are they afraid of?

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What story will you tell? Is it true?

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What change are you seeking to make?

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How will it change your status?

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Where’s the network effect that will propel this forward?

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It doesn't benefit me to lie to people. They're eventually going to find out the truth, and then where am I? That's the problem with liberalism and socialism, by the way: it has to be propped up by lies.

Rush Limbaugh

I've never been someone that's had a five-year plan, or a three-year plan. That just seems to lead to a lot of disappointment, and doesn't give you the chance to be flexible.

Eric Bana

There are two types of collector, I think. There are those who are quite academic, and get into the archaeology of finding the earliest example of a particular idea. Then there are those interested in what's new.

Adam Clayton

We get so focused on micromanaging God and His Kingdom that we forget to realize that He is more than capable of handling things on His own!

Bridget Willard

Paper and ink are all but trash, if I cannot find the thought which the writer did think.

Walter Smith

Music is a performing art, as any Native American will tell you. It isn't there in the score.

Michael Tippett

Broadcasting is really too important to be left to the broadcasters.

Tony Benn

I am a conservationist. It is in my DNA.

Louis Bacon

As an actor, I don't want to do something which I have already done before.

Yami Gautam

It is probably a very good thing for a boy to learn to live with enmity, as opposed to an atmosphere of love and affection, as it hardens him and gives him a taste of what he is going to run into later in life.

Preston Sturges

I go to the studio every day, but I don't paint every day. I love playing with my architectural models. I love making plans. I could spend my life arranging things.

Gerhard Richter

Those big films are scary things. There's so much money behind those things. There's that hype. You enter a machine.

Chris Pine

I'm not an old, experienced hand at politics. But I am now seasoned enough to have learned that the hardest thing about any political campaign is how to win without proving that you are unworthy of winning.

Adlai E. Stevenson

I don't have a desire to make films that have cardboard cut-out or Hollywood stand-in replicas of humans. I need the real deal.

Lynn Shelton

I am happy.I have something to accomplish, create, and achieve I am happy.

Vera Nazarian

I think it would be great to play a superhero. That will be one of my goals.

Liana Liberato

I think I'm very real as a person, and that comes across in my work.

Danielle Steel

We are serious about our music here in Philadelphia, and jazz has meant a lot to this city.

Michael Nutter

History has demonstrated that efforts to censure and control communication will not succeed.

Ricardo Salinas Pliego

Argentina wants to have good ties with the entire world.

Mauricio Macri

I suppose in London they all drink from the same watering holes.

Trisha Goddard

Sometimes there is a 36-piece orchestra going off in my stomach.

Willie Nelson

A grave is such a quiet place.

Edna St. Vincent Millay

You can either be a movie star or an actor. I'm an actor.

James Avery