People will buy anything that is 'one to a customer.'

When facism comes to America it will be wrapped in the flag and carrying a cross.

When audiences come to see us authors lecture, it is largely in the hope that we'll be funnier to look at than to read.

Winter is not a season, it's an occupation.

The middle class, that prisoner of the barbarian 20th century.

Our American professors like their literature clear and cold and pure and very dead.

Damn the great executives, the men of measured merriment, damn the men with careful smiles oh, damn their measured merriment.

Every compulsion is put upon writers to become safe, polite, obedient, and sterile.

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.

People will buy anything that is 'one to a customer.'

Pugnacity is a form of courage, but a very bad form.

Whatever poet, orator or sage may say of it, old age is still old age.

There are two insults no human being will endure: that he has no sense of humor, and that he has never known trouble.

He who has seen one cathedral ten times has seen something; he who has seen ten cathedrals once has seen but little; and he who has spent half an hour in each of a hundred cathedrals has seen nothing at all.

What is love? It is the morning and the evening star.

Intellectually I know that America is no better than any other country; emotionally I know she is better than every other country.

Every man is a king so long as he has someone to look down on.

Vast is the power of cities to reclaim the wanderer.

Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.

I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier.

All business success rests on something labeled a sale, which at least momentarily weds company and customer.

As regards this country, in which protection has always to some extent existed, it is the best customer that England ever had, and our demands upon her grow most steadily and regularly under protection.

You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back.

The purpose of a business is to create a customer.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

Courteous treatment will make a customer a walking advertisement.

And our size: The company this year is going to be close to $50 billion, so if that's the case and you can continue to grow that fast, I would rather put my energies to solving customer problems and growing our business than worrying about integrating and laying people off.

Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.

You have got to have discipline and focus - on the customer and how you run the business.

We will ensure that associates continue to possess unsurpassed product knowledge and maintain their dedication to customer service and respect for their colleagues and for the communities in which they work and live.

Pager companies are very much looking to provide new services to help them regain some of their customer base.

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.

Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.

At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return.

This year I hope to introduce legislation that would require Power Administrations to list direct and indirect costs associated with ESA compliance as a line item on customer's power bills.

If you make the customer a promise... make sure you deliver it.

The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

The gun dealer is not only paying these two police officers, but more importantly, the gun dealer has said he will never again sell more than one gun to a customer. This is exactly what we're trying to get the gun industry across the country to do.

There is one other business where the customer is always wrong and that's the media.

Because Microsoft seems to sometimes not trust customer choice, they salt XP with all these little gizmos and trap doors to get people to try Microsoft stuff. But the reality is that we're downloading more players than we ever have on a worldwide basis.

What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.

It puts the provider in a situation of looking for ways to have someone else pick up a piece of the cost. As a result, every customer who has insurance ends up paying a 'hidden premium.' It simply adds to the health care cost burden.

The well-satisfied customer will bring the repeat sale that counts.

The first step in exceeding your customer's expectations is to know those expectations.

Right or wrong, the customer is always right.

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Our business is about technology, yes. But it's also about operations and customer relationships.

No one bill will cure the problem of spam. It will take a combined effort of legislation, litigation, enforcement, customer education, and technology solutions.

Sam Walton's values are: treat the customer right, take care of your people, be honest in your dealings, pass savings along to the customer, keep things simple, think small, control costs and continuously improve operations.