Tony Hsieh

Never forget that the most important thing in life is the quality of life we lead.

Every employee can affect your companys brand not just the front line employees that are paid to talk to your customers.

Stop chasing the money and start chasing the passion.

Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.

A bigger business is like a cruise ship There are lots of amenities and you can go a lot further but its harder to turn quickly.

When people call our call center our reps dont have scripts and they dont try to up sell. They are just judged on whether they go above and beyond for the customer and really deliver a kind of personal service and emotional connection with our customers.

For me, the most fun is change or growth. There are definitely elements of both that I like. Launching a business is kind of like a motorboat: You can go very quickly and turn fast.

Chase the vision, not the money, the money will end up following you.

Chase the vision not the money. The money will end up following you.

A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly.

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren't able to adapt to change and respond quickly enough.

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.

Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.

A great brand is a story that never stops unfolding.

Whatever you're thinking, think bigger.

We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.

SEO expertise is a core need for today's online businesses.

I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way and its a skill that you can apply in life in general whether you end up in computer science or not.