How will you reach the early adopters/neophiliacs? — Identified who are in your market? Have you created a content marketing strategy that tells them your proposition? Have you offered any promotional material, discounts, or competitions to entice them onboard and turn them into brand advocates?

Matthew Leung

Seth Godin

This is Marketing

Seth God

Matthew Leung

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Who’s the work for?

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What’s it for?

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What is the worldview of the audience you’re seeking to reach?

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What are they afraid of?

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What story will you tell? Is it true?

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What change are you seeking to make?

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How will it change your status?

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Where’s the network effect that will propel this forward?

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My whole life, I have been trying to cook an egg in the right way.

Jose Andres

I'm not like a legend that - so I'm sort of in the middle in this sort of gray area where, you know, I'm creating music, and I'm not saying there isn't an audience, because there is; because all of those people go out and spend $80 to $150 on a concert ticket.

Brian McKnight

The dress must follow the body of a woman, not the body following the shape of the dress.

Hubert de Givenchy

In the inhalation and exhalation there is an energy and a lively divine spirit, since He, through his spirit supports the breath of life, giving courage to the people who are in the earth and spirit to those who walk on it.

Michael Servetus

People are no longer primarily in opposition, nor can they be said to be interacting, rather they are participating in this pool of common meaning which is capable of constant development and change.

David Bohm

Ignorance of what real learning is, and a consequent suspicion of it; materialism, and a consequent intellectual laxity, both of these have done destructive work in the colleges.

Katharine Fullerton Gerould

Have the courage to act instead of react.

Oliver Wendell Holmes

When he speaks to you he speaks with an earnest vibe and an earnest energy.

Dwayne Johnson

I find that the very things that I get criticized for, which is usually being different and just doing my own thing and just being original, is the very thing that's making me successful.

Shania Twain

Consciousness is what makes the mind-body problem really intractable.

Thomas Nagel

Our incomes are like our shoes if too small they gall and pinch us but if too large they cause us to stumble and to trip.

John Locke

Women have a better sense of smell than men do, and it's even sharper in the middle of their menstrual cycle, when estrogen levels peak and women are more likely to be deciding whether a man's attractive.

Helen Fisher

I tell everybody, 'If you want to get to know me, if you listen to those three records, you'll have a really good idea.' They were released at different time periods in my life, and those are the things I was going through.

Brantley Gilbert

It's also selfish because it makes you feel good when you help others. I've been helped by acts of kindness from strangers. That's why we're here, after all, to help others.

Carol Burnett

I'd crawl over broken glass for Elle MacPherson or Cindy Crawford.

Jon Bon Jovi

Nobody sues their fans.

Prince

I'd rather be hated for who I am, rather than loved for who I am not.

Kurt Cobain

Ethics are not necessarily to do with being law-abiding. I am very interested in the moral path, doing the right thing.

Kate Atkinson

Technology no longer consists just of hardware or software or even services, but of communities. Increasingly, community is a part of technology, a driver of technology, and an emergent effect of technology.

Howard Rheingold

Companies that are terrifying to a writer are companies like Amazon.

Richard Flanagan

Wisdom is the quality that keeps you from getting into situations where you need it.

Doug Larson

It's so interesting that the romantic side of my life comes from my father, who I really didn't even know that well.

Sophie B. Hawkins

You cannot change the conclusion of the brain by torture, nor by social ostracism. But I will tell you what you can do by these and what you have done. You can make hypocrites by the million.

Robert Green Ingersoll

You cannot create new science unless you realize where the old science leaves off and new science begins, and science fiction forces us to confront this.

Michio Kaku