Who’s the work for? — You work for end users. Whether you're working on marketing strategy, web dev, design, or copywriting, you should gear everything towards the user.

What’s it for?

What is the worldview of the audience you’re seeking to reach?

What are they afraid of?

What story will you tell? Is it true?

What change are you seeking to make?

How will it change your status?

How will you reach the early adopters/neophiliacs?

Where’s the network effect that will propel this forward?

It is comfort to the believer that all things are possible.

Sometimes, you don't realize that something is actually a sidetrack for the story, or it takes the tension out of a scene.

The Kitchen's mission is to strengthen communities by bringing local, real food to everyone.

Be bold in what you stand for and careful what you fall for.

Every man without passions has within him no principle of action nor motive to act.

Mental happiness is more important than physical comfort. Physical comfort comes from the material. But material facilities cannot provide you with peace of mind.

The Windows 95 launch was such an incredible experience.

Mathematics is not a deductive science thats a cliche. When you try to prove a theorem you dont just list the hypotheses and then start to reason. What you do is trial and error experimentation guesswork.

Some people are attracted to vulnerability. From my very first album, I've been vulnerable. I've always given parts of me, parts of my life - good, bad, ugly. I've never put up this image as a super-thug. Also, some people just like the music.

Our strategy in dealing with patents in Mono is the same strategy that any other software developer would take. In the event of a patent claim, we will try to find prior art to the claim of the patent.

War will never cease until babies begin to come into the world with larger cerebrums and smaller adrenal glands.

People hear the soul, black influence in my voice. I grew up listening to CKLW and all the black stations like WLBS.

I've been in elementary education for years and my belief is that Christmas pageants in schools are little more than conditioning kids for the Christian religion.

I have the utmost respect and 'aloha' for black people - who have already suffered so much due to racial discrimination and acts of hatred.

If you show up without makeup or looking sloppy, no matter how impressive your ideas are, no one is going to pay attention to you. People take you more seriously if you look polished.

The Harvard Law states: Under controlled conditions of light, temperature, humidity, and nutrition, the organism will do as it damn well pleases.

To love yourself right now, just as you are, is to give yourself heaven. Don’t wait until you die. If you wait, you die now. If you love, you live now.

Im going to scream this from the mountain top theres no such thing as a curry. Theres six kazillion different kinds of curry. When someone asks how to make chicken curry I have to ask Which one

Terrorism tramples upon any rights and freedoms and generates fear and hatred; it is an obstacle to efforts at improving our world.

You are all things. Denying, rejecting, judging or hiding from any aspect of your total being creates pain and results in a lack of wholeness.

The threat or fear of violence should not become an excuse or justification for restricting freedom of speech.

I started running away when I was five years old. It wasn't until I was an adult that I realized what I really wanted was somebody to come after me when I was running away.

Whenever I've had a rough day, I like to pour my frustration into my workouts.

I got nice rejections explaining that historical fiction was a difficult sell. But I kept trying.