Who’s the work for? — You work for end users. Whether you're working on marketing strategy, web dev, design, or copywriting, you should gear everything towards the user.

What’s it for?

What is the worldview of the audience you’re seeking to reach?

What are they afraid of?

What story will you tell? Is it true?

What change are you seeking to make?

How will it change your status?

How will you reach the early adopters/neophiliacs?

Where’s the network effect that will propel this forward?

I was very nervous at the beginning of Hotel du Nord.

I think 'A Serious Man' is genius.

I like the mix of stuff I do. I love movies, but I also enjoy performing live and writing songs.

I just want to show off my scar proudly and not be afraid of it.

For 'Breaking Bad,' people were with Walter White for 99% of that show, even though that guy is a monster.

If we are surrounded by the trivial and the vicious, it is all too easy to make our peace with it.

The power of celebrity backing has been crucial. I would say that 90 percent of our brand recognition comes from celebrities wearing my pieces.

We must promote solid traits such as work ethics, a dignified lifestyle, matching actions to rhetoric, performance rather than grandstanding.

I believe Facebook is going all the way. They're going to reach a billion members and will be the biggest company in the world. It will be a platform everyone goes on the Internet through.

And my response is 70,000 people in the state of Maine that paid income tax in 2011 will not be paying income tax in 2012.

I grew up in a big sky country. Then I lived in Manhattan, where you can only see the sky between buildings, and then I went into a building where you couldn't see the sky at all. I didn't like that so much.

Everybody at home speaks mandarin except me.

I like to find an artist who inspires me and get into their world and challenge them.

The migration wave can be stopped.

Every important machine's got to have a big red button.

To satisfy a want or a need you must first go for it

The two championship contenders, Dario Franchitti and Will Power, are starting right next to each other in the middle of the grid. Honestly, if I can be fast enough early in the race to be able to get up there and latch onto those two, it will be pure entertainment. It's going to be a pack race, and you never know how that's going to turn out.

In order for the Constitution to work, you have to have law-abiding people. You have to have people willing to obey the Constitution, willing to follow the law. Obama doesn't care. He is the law.

We are working with a biotech company, Calypte, which has designed a urine test for the HIV antibody.

Generally speaking chronic pain and other physical and mental disorders have been categorized as silent disorders in the workplace simply because most employees are afraid of the consequences if employers find out.

I know it's cliche to say, "When you do something you love you never work a day in your life." But it is true: When you do something you love, life gets to be a little bit easier and enjoyable. So I just want people to follow their dreams.

Mexico has experimented with political change since the late 1980s.

To be around someone whose self-confidence is more than what our first glance led us to expect is seductive.

College aint so much where you been as how you talk when you get back.