Who’s the work for? — You work for end users. Whether you're working on marketing strategy, web dev, design, or copywriting, you should gear everything towards the user.

What’s it for?

What is the worldview of the audience you’re seeking to reach?

What are they afraid of?

What story will you tell? Is it true?

What change are you seeking to make?

How will it change your status?

How will you reach the early adopters/neophiliacs?

Where’s the network effect that will propel this forward?

It's a mood record. Like one night you're going to be down in the dumps depressed because you're thinking about your ex-boyfriend and the next moment you're gonna be like screw him you know? And the next one you're saying to yourself "God I'm in love."

The irony is that Washington was, in reality, very much like Benedict Arnold. The big difference was that Washington was ultimately able to control his emotions, something Arnold never learned to do.

The human capacity to be curious has always existed.

Asking for a royally appointed prime minister is undemocratic. It is, pardon me, a mess. It is irrational.

I'm not that obsessed with making representations of ugliness. Everything I've seen is beautiful.

The general revolt of a Nation cannot be called a Rebellion.

I don't like leaving work behind. I hate the idea that something might be happening on the drawing board at home that I am going to miss.

Trust me. Sometimes God comes down and puts his hand on you if you're too big in your thoughts.

All my life, I've never been able to get enough airplanes. This will keep me flying every day.

I have 179 children that I take care of full-time: close to 40 in Uganda and the rest in Sudan.

When Roger Ailes hired me, he knew I was the daughter of a college professor and a nurse. There was nothing in this resume that would telegraph, 'She's a secret conservative.'

Delhi is perhaps the best place to be left a bit undiscovered to put for later because it will come looking for you to your city like a city in love to ask when youll coming back. Every visit to Delhi is a reminder for you to visit again soon.

Traveling expands the mind rarely.

Coming over from Spain at the young age of 21 was not easy, but as soon as I put on a Cavs jersey and stepped on the court, I felt at home.

If love is blind then maybe a blind person that loves has a greater understanding of it.

Cancer, like any other illness, is a bore.

People are chasing cash not happiness. When you chase money youre going to lose. Youre just going to. Even if you get the money youre not going to be happy.

You can't make an omelet without breaking eggs

Everyone can have a bad day.

I happen to take photographs, and they happen to be used for a lot of things, but they're not really made to order. They're paid for, but they're not made for order. I've never really done real commercial work.

It's hard to find normal celebrities.

I always wanted to shave. It is a very natural process. For my birthday I got a lot of shaving stuff.

Faith is unseen but felt faith is strength when we feel we have none faith is hope when all seems lost.

The miracles of earth are the laws of heaven.