What story will you tell? Is it true? — Storytelling is at the heart of branding. It’s how we contextualise and understand concepts.

Who’s the work for?

What’s it for?

What is the worldview of the audience you’re seeking to reach?

What are they afraid of?

What change are you seeking to make?

How will it change your status?

How will you reach the early adopters/neophiliacs?

Where’s the network effect that will propel this forward?

I eat very well. I cook for my family every night. We eat a variety of things, including chicken, fish, pork, lentils, all veggies, pastas, and salads. You name it, we eat it - except salmon, which I find disgusting. Sorry, salmon.

It doesn't seem to me that anyone has discovered much that's new since the Iliad or the Odyssey.

When I started my hotel company, Joie de Vivre, at the age of 26, I saw this venture as my ticket to freedom.

Physical elegance, which is what I am talking about here, comes from the body. This is no superficial matter, but rather the way that man found to honour the way he places his two feet on the ground.

The rich and the poor truly are from different realms: one has adapted to become an expert in material forfeit; the other has forfeited all they are to material, and thus is enslaved, by it.

I don't have the identity of any of them. I only had the nicks that they used on Internet Relay Chat.

I enjoy co-directing or even being there just for support because you get to see your script come to aural life in front of you.

I'm happy whenever I'm in a rehearsal room. I've always gotten all my energy and creativity in there.

I'm convinced my mother only had sex eight times.

We live in a crazily youth-orientated world nowadays. It's a trickle-down thing. We see pictures of lithe, attractive celebrity couples such as Brad and Angelina or the Beckhams cavorting around, covered in tattoos, stomachs as flat as the singing in early 'X Factor' rounds.

Monsters have always been built in this sport. I just don't believe the hype. You've got to show me.

Part of it went on gambling, and part of it went on women. The rest I spent foolishly.

I think when you're in a relationship, either you have something or your partner generally has something that you're having to deal with.

Though ambition in itself is a vice, it often is also the parent of virtue.

At 20, you're cocky and you think you can rule the world, and you get it all wrong.

I deserve attention not because of any talent, but just because of who I am.

There is nothing good to be had in the country or if there be they will not let you have it.

As a young pianist in Hollywood, I began orchestrating for others, and I just felt really comfortable doing that.

My father and I are very similar and have a wonderful relationship, but we both stand by our opinions.

Failures are finger posts on the road to achievement.

A motorcycle functions entirely in accordance with the laws of reason and a study of the art of motorcycle maintenance is really a miniature study of the art of rationality itself.

The strong evidence is that we're running out of space. We're collectively affecting the world's climate. This is due to the still-growing human population and our increase in consumption.

The great majority of the nobility and gentry of England clung to the doctrine and ceremonies of the ancient church, and yet were united in determination to oppose the papal claims.

America is a country of entrepreneurship and great business leaders.