What story will you tell? Is it true? — Storytelling is at the heart of branding. It’s how we contextualise and understand concepts.
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You look at how Barack Obama has had to conduct himself as President. It reminds me of Jackie Robinson, how he had to be very careful to reassure people that this was all right. And you still have people trying to tear him down. They make up all sorts of lies, with the goal of making him seem illegitimate.
We're trying to get as many people to become interested in seeing it, but if you like the theater and you're interested in seeing what live theater looks like in New York, you probably already set your DVR. It's gonna be a hard ask to get a bunch of college-basketball fans to tune in for three hours to watch the Tonys.
As a writer myself, my job has very often been to also write on the job. So you get the script and a vague idea of how the scene might work, and you then add funny words or change the script. I'm not the world's best writer or the world's best actor, but I can do that thing where I can fix - or ruin - fix-slash-ruin, add quirk, add value.