Where’s the network effect that will propel this forward? — Work out how you’ll disseminate your message as you’re putting it together. The options are many: web content, social media, paid media, earned media, OOH, influencers, PR, colleagues, friends, family… pick those that will get the most bang for your buck.

Matthew Leung

Seth Godin

This is Marketing

Seth God

Matthew Leung

Get

Explore more quotes

Who’s the work for?

Matthew Leung

What’s it for?

Matthew Leung

What is the worldview of the audience you’re seeking to reach?

Matthew Leung

What are they afraid of?

Matthew Leung

What story will you tell? Is it true?

Matthew Leung

What change are you seeking to make?

Matthew Leung

How will it change your status?

Matthew Leung

How will you reach the early adopters/neophiliacs?

Matthew Leung

I wash my face with soap and water. I use whatever I have. I will even wash my hair with the hotel shampoo, so I don't use anything special. I try to keep it simple.

Stephanie Sigman

As the lawyer, I found most of it was a matter of research, which I was great at - that's what I did to death - and then basically persuading people that you're right, and they're wrong... I found that the easiest of all the professions to impersonate.

Frank Abagnale

I'm lucky. Hard work is the key, but luck plays a part.

Neil Diamond

In drama, I think, the audience is a willing participant. It's suspending a certain kind of disbelief to try to get something out of a story.

Edward Norton

We've yet to deal with the uncomfortable history of England being involved in the transatlantic slave trade, whereas America has at least made some movies dealing with its racial history.

David Harewood

I have always had a relationship with clothes.

Phillip Lim

You can't fake being a star. But you can also become a great personality.

Usher

While romanticizing the Senate of yore would be a mistake, it was certainly better in my father's time.

Evan Bayh

Understand the flaws and you will know the perfection of the Universe.

Ka Chinery

After 40 years of not playing, I admit I'm totally in love with my guitar. It's a Froggy Bottom acoustic steel string guitar. All I have to do is hit a couple of clean chords and the endorphins are right there. It's like the top of my head has come off and stardust and magic have fallen in.

April Gornik

Lights became so hot they melted mascara on women's faces in early television.

Johnny Olson

Of all the artists on Death Row, none of them went bankrupt.

Suge Knight

I left 'Wired' before it was sold to Conde Nast and Lycos, so I didn't experience that transition.

John Battelle

While I've written in the POV (point of view) of adolescent characters before... I never have had to create novels in which those characters not only drive the plot, but also are instrumental in resolving whatever issue the plot deals with.

Elizabeth George

I don't personally consider myself Dr. Doom. I call myself Dr. Realist, even though it's less exciting and more boring than being called Dr. Doom. If you are consistently saying 'the world is going to end,' who is going to listen to you?

Nouriel Roubini

We are a company that promotes 100% within the company.

James Sinegal

I like to do all things. I've been fortunate enough to be able to do a bunch of them at the same time.

Maurissa Tancharoen

There is not one path. There is not even the right path. There is only your path.

Anonymous

The 'science' for which the United States is respected has nothing to do with the unscientific and baseless theory of evolution.

Ray Comfort

I had a couple of years in the mid-2000s where it was really confusing to me. I was like, 'Why is our band sometimes a punch line?'

Chris Martin

The work of many of the greatest men, inspired by duty, has been done amidst suffering and trial and difficulty. They have struggled against the tide, and reached the shore exhausted.

Samuel Smiles

I get up extremely early in the morning.

Kate Winslet

I made the decision to take acting seriously after high school.

Mary-Kate Olsen

To direct actors is difficult. To direct actors in another language is more difficult, but directing non-actors in another language is one of the craziest things that I have done and one of the most rewarding experiences I have had.

Alejandro Gonzalez Inarritu