Where’s the network effect that will propel this forward? — Work out how you’ll disseminate your message as you’re putting it together. The options are many: web content, social media, paid media, earned media, OOH, influencers, PR, colleagues, friends, family… pick those that will get the most bang for your buck.

Who’s the work for?

What’s it for?

What is the worldview of the audience you’re seeking to reach?

What are they afraid of?

What story will you tell? Is it true?

What change are you seeking to make?

How will it change your status?

How will you reach the early adopters/neophiliacs?

Let me tell you that the children from their very birth are born to evil. Satan seems to have control of them. He seems to take possession of their young minds, and they are corrupted. Why do fathers and mothers act as though a lethargy was upon them? They do not mistrust that Satan is sowing evil seed in their families.

When I met Michael Jordan on a basketball court at an athletic club - we hooped together in Chicago - he came to me and asked me if I wanted to do a song for his upcoming movie. I was like, 'Yeah!' I didn't even ask what it was.

I've never been a great one for technology.

I think it's great that so many people are enjoying climbing. I've always loved climbing; I don't see why other people wouldn't enjoy it just as much. As long as everyone does their best to respect the areas in which they're climbing, I don't see how the growth of the sport could be a bad thing.

I hope that any expansion of London will learn from the planning examples of some of its most desirable areas such as Chelsea, Notting Hill, Belgravia and Mayfair. All are characterised by high density and a generosity of green spaces. They are all pedestrian-friendly with shops, entertainment, restaurants and pubs within easy walking distance.

I'm not too worried about that. I am a big believer in modeling.

Of all the wastes of human ignorance perhaps the most extravagant and costly to human growth has been the waste of the distinctive powers of womanhood after the child-bearing age.

I extract what I consider the best material from different sources. But often the material I perform comes from a very strange location in history, which are minstrel shows.

Growing up I absolutely loved skateboarding and dirt bike riding with my brother and the neighborhood kids.

You could put all of Rev. Jeremiah Wright's angry sermons on to one loop. You could put that loop up on the big screen at Radio City Music Hall and let it play there 24 hours a day, seven days a week and Barack Obama will still emerge as the next president of the United States.

Happy relationships are boring. We all want them in our own life. But I don't want to watch them on TV.

Grassroots techies - the mostly unknown people who write code and start companies that don't make the headlines - hate, loathe, and despise Microsoft. At technology conferences, it is the devil, or the guaranteed laugh line. Its products are mocked, its business practices booed.

I have to warn you, I'm not just some sitcom guy. I'm now an author.

Alcohol does not solve problems but becomes a problem in itself.

Maybe that's why I like gymnastics - because I like to fly.

A marine ecologist is a scientist who studies the many species that live underwater and how they interact with each other and with humans.

It's not tyranny we desire; it's a just, limited, federal government.

I love how 'melodrama' is a denigrated term - a lower-class citizen to other genres. And yet that's what life is, man.

Wise living consists perhaps less in acquiring good habits than in acquiring as few habits as possible.

Familiarity is a magician that is cruel to beauty but kind to ugliness.

When you read the Bible, you are reading the Holy Spirit and not history books. When you read history books, you are reading about events, but the Bible is not an event. So, when you are reading the Holy Spirit, you are supposed to be carried along by it.

For me, art is supposed to be a question mark.

Every day, we have to strive to be better people. Some days we give in to weakness, and sometimes we give in to strength.

By nature's kindly disposition most questions which it is beyond a man's power to answer do not occur to him at all.