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Where’s the network effect that will propel this forward? — Work out how you’ll disseminate your message as you’re putting it together. The options are many: web content, social media, paid media, earned media, OOH, influencers, PR, colleagues, friends, family… pick those that will get the most bang for your buck.

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Matthew Leung
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Seth Godin

This is Marketing
Seth God
Matthew Leung
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Who’s the work for?
Matthew Leung
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What’s it for?
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What is the worldview of the audience you’re seeking to reach?
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What are they afraid of?
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What story will you tell? Is it true?
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What change are you seeking to make?
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How will it change your status?
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How will you reach the early adopters/neophiliacs?
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Laughter feels like our flotation device -- it won't pull us out of the storm, but it might carry us through, if we can just hang on.
Emery Lord
When it comes to the battle of the molluscs, cephalopods win tentacles down.
Yotam Ottolenghi
Progress is the attraction that moves humanity.
Marcus Garvey
When I was a kid, I worked in the circus. It was a touring circus that was owned by a man named Terrell Jacobs. It was just one big tent, and he was a lion tamer. He didn't have any kids, but the bit was that I would dress up as his son in an identical outfit.
Christopher Walken
When you're riding, only the race in which you're riding is important.
Bill Shoemaker
I feel that the industry can be sliced into two categories - grateful actors and non-grateful actors. I'm always so appreciative that this has happened for me - and against all odds - as a middle child from Canada. I'm very grateful.
Nia Vardalos
Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term customer loyalty. It's the only strategy for out-performing a dismal economy.
Gary Hamel
Well, all I can say is, it's a day-by-day program, and so I'm very worried about relapsing, but I don't know. I don't want to use. I don't want to go back to that place because nothing good came of it. It was super dark; it's not nice.
Jack Osbourne
When I was really young, my mom enrolled me in dance classes.
Jeff Bridges
I'm human, just like anybody else.
Ben Affleck
If you're a musician, there's no instrument that can be withheld from you. If you're drawn to it, develop the talent for it.
Cynthia Robinson
When you're on the victory podium, you're a queen, but when you come down from it, you're nobody. You cannot be too proud of yourself.
Yana Kudryavtseva
However, lifestyle intervention requires discipline with a tangible end result that is within reach. It requires personal resolve, a lifelong commitment.
Tim Holden
The mainstream media has chosen their candidates and their issues, and they're not the same as the GOP's. They are going to be painted as the bad guys.
Barbara Olson
I really like action-dramas like 'The Professional' or 'La Femme Nikita.' I'd really like to be in a movie like that.
Cassie Steele
I've got to take care of the knee to finish the season healthy.
Asdrubal Cabrera
I am who I am. I have a low voice, and I look like somebody's dad or boss or a police chief, and those roles come my way.
J. K. Simmons
Global climate change needs global action now. The alarm bells ought to be ringing in every capital of the world.
John Gummer
The American people have not become heartless.
Joe Biden
I find little in the works of Beethoven, Berlioz, Wagner and others when they are led by a conductor who functions like a windmill.
Franz Liszt
When the war ends, it will be found that there was an equal amount of "thuggery" practiced on both sides, that terrible things were done to force the final victory.
Rufus Jones
All the records I've made have pretty much been big club turntable records. You need to feel the rhythm.
Jermaine Dupri
It was so cold today that I saw a dog chasing a cat, and the dog was walking.
Mickey Rivers
I didn't grow up thinking I was pretty; there was always a prettier girl than me. So I learned to be smart and tried to be funny and develop the inside of me, because I felt like that's what I had.
Kerry Washington