What’s it for? — Why are you doing the work in the first place? Brand awareness? Pure sales? Changing peoples’ attitudes?

Who’s the work for?

What is the worldview of the audience you’re seeking to reach?

What are they afraid of?

What story will you tell? Is it true?

What change are you seeking to make?

How will it change your status?

How will you reach the early adopters/neophiliacs?

Where’s the network effect that will propel this forward?

I spent my 30s figuring out how to be a grown up, I guess. I loved my 30s! My 30s were really about being happy with what I was doing.

The aliens of 'The 5th Wave' are not the aliens we've imagined. Not the aliens we'd like to attack us.

Tatiana Alvarez, who also became a queen of the wheels of steel in L.A., has now sold her incredible cross-dressing, reverse 'Tootsie' story to Warner Bros. in Hollywood, and hotshot producers Mike Medavoy, Brian Medavoy and Erwin More have reunited to turn it into a movie.

I am eternally 12 years old. I don't know if that's good or bad, but I like to have a good time!

Better to die on your feet than live on your knees.

A lie would have no sense unless the truth were felt as dangerous.

When videotape came so a lot of movies that I do have a kind of afterlife in video. Things where movies that I do would come and go; they still come and go but you can go rent them and see them on TV.

In light of all the gun violence in the USA Id prefer my democracy unleaded.

I prefer to leave a little room in my bag to grab goodies when I'm travelling, but otherwise you need one good pair of shoes that can be worn day or night, a pair of black jeans, and a nice dress.

Because it's difficult to have a career as an artist, and in every situation where it's difficult to have a career, it's even harder for women, for all the other reasons that it's harder in other fiercely contested fields.

A lot of people said to me, 'Enough with the guest vocalists for a while. We want to hear the Mexican play the guitar!'

God shall shine through the person you are and not the mistakes you made.

I don't have time to be lonely. And I get fearful of relationships because I feel guilty about wanting someone to be completely faithful and loyal, when I can't even give them 10 percent of the attention that they need. It's just the reality of my time, my life, my schedule.

Research gathered over recent years has highlighted the countless benefits to people, wildlife and the environment that come from planting trees and creating new woodland habitat. It's obvious trees are good things.

I think there are profound differences between women and men. In intelligence and creativity, there is no difference, but in what one loves, what one likes, the passions - there are differences.

The challenge - and much of the fun - of writing in an established future history lies in incorporating new knowledge while remaining true to what has gone before. Expanding and enriching, not contradicting.

If freedom of movement is to be sustainable, then our publics must see it as freedom to move to work, rather than freedom to choose the most generous benefits.

Every great political campaign rewrites the rules; devising a new way to win is what gives campaigns a comparative advantage against their foes.

The nearest way to glory is to strive to be what you wish to be thought to be.

Every woman wants and needs different things. It's always best when you're honest and you speak up. It's hard to read minds.

I was a political reporter for quite some time, so I followed around all sorts of different politicians.

I'll never tell a lie. I'll never make a misleading statement. I'll never betray the confidence that any of you had in me. And I'll never avoid a controversial issue.

They may not use the word better. But they certainly believe that they'll go to heaven and Jews will not.

You don't feel as self-conscious if your clothes fit.