What’s it for? — Why are you doing the work in the first place? Brand awareness? Pure sales? Changing peoples’ attitudes?

Who’s the work for?

What is the worldview of the audience you’re seeking to reach?

What are they afraid of?

What story will you tell? Is it true?

What change are you seeking to make?

How will it change your status?

How will you reach the early adopters/neophiliacs?

Where’s the network effect that will propel this forward?

Self-defense is the only honourable course where there is unreadiness for self-immolation.

Several things about Reagan are unusual in a public man. He was not a typical politician at all, but a private man in public life.

Kitchens were different then, too - not only what came out of them, but their smells and sounds. A hot pie cooling smells different from a frozen pie thawing.

I don't want what I am saying to sound like a prophecy or anything like an analysis of modern society... these are only feelings I have, and I am the least speculative man on earth.

I think everything works in cycles. I was fortunate enough to come along in the golden age for big men. There were guys like Hakeem Olajuwon and Patrick Ewing.

It's really odd that I've got this kind of sullen reputation - I never saw myself that way.

If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better.

Most of the people don't know that one of the great qualities of caffeine is it allows you to absorb nutrients, and it does it quickly, and so when it does it quickly, you focus, and when you focus, you think you have energy.

I got beat up by the comic-book kids when I was younger! They were cooler than me. Talk about levels of geekdom, I was a couple rungs below the kids who read comic books. Yeah. Not so cool, man.

Windows were the first thing we made ourselves. Other products, such as cement and plasterboard, came later. Some of the factories we actually built because of union blockades trying to stop us getting supplies.

No one wants to read an apologetic book.

I invite you, citizens, to open your eyes and to give serious attention to the future. Reflect on the disasters which may ensue from longer obstinacy. Submit to lawful authority, if you wish to preserve the South untouched. Save your families and your property.

Whether football's here or not, I will be fine. I go out, I play to win.

I believe it is important that we Japanese write a constitution for ourselves that would reflect the shape of the country we consider desirable in the 21st century.

I desire a greatness of soul, an irradiance of mind, a deeper insight, a broader hope.

Susan Boyle having a meltdown is not controversial. It's human for a 48-year-old recluse to get a little wigged out when she finds herself on the world stage overnight.

Maybe I don't ever fully switch off, but I think the way I offset that is by splitting my time between film and music. I always want to challenge myself and grow, fail, self-flagellate, and then try again.

I believe that the majority of times the scale tilts toward the good. It's this amazing thing that rolls on and if we get in the flow of it, that's God. And if we fight it, if we swim the other way, we're swimming away from the purest expression of this life.

My mother, twenty-two, was Harriet Gautier Brooks, named for her paternal grandmother, but always called Hallie. My father, twenty-six, was Albert Horton Foote, named for his father and great-grandfather, and I was named Albert Horton Foote, Jr.

The hunger of the spirit for eternity, as fierce as a starving man's for bread, is much less a craving to go on living than a craving for redemption. Oh, and a protest against absurdity.

Life is like the river, sometimes it sweeps you gently along and sometimes the rapids come out of nowhere.

I'm used to seeing it, but it's weird having an Academy Award. You usually only see one of them on the TV show when they give them out, so it's kind of surreal to have one in your house.

God asks no man whether he will accept life. That is not the choice. He must accept it. The only choice is how.

'Casebook' is my attempt at a love story. I had a vision of a difficult love.