Однако прайминг также происходит между сигналами разной модальности, или между семантически связанными словами, такими как «доктор» и «медсестра».

В психологии фиксирование установки (эффект предшествования, прайминг) — это механизм имплицитной памяти, обеспечивающий неосознанное и непреднамеренное влияние однократного воздействия стимула, какого-либо вида, на реакцию на последующий стимул.

Например, слово МЕДСЕСТРА распознается быстрее после слова ДОКТОР, чем после слова ХЛЕБ.

Существуют перцептивный, семантический и концептуальный прайминг.

Исследования, однако, еще не установили с достаточной точностью продолжительность (день? неделю?) эффекта прайминга, но начало его действия может быть практически мгновенным.

Прайминг проявляется сильнее, когда два стимула имеют одну модальность. Например, визуальный прайминг сильнее всего проявляется при поступлении визуальных сигналов, а словесный прайминг - в случае словесных сигналов.

Экстрастриарная кора (показана жёлтым и оранжевым цветом), как предполагается, участвует в процессах фиксирования установки

Позитивное фиксирование установки ускоряет обработку воздействия стимула, негативное фиксирование установки замедляет (по сравнению с ситуацией отсутствия фиксирования установки) обработку воздействия стимула.

Зафиксированная установка является менее глубинным и общим явлением, чем психологическая установка — неосознанное психологическое состояние, внутреннее качество субъекта, базирующееся на его предшествующем опыте, предрасположенности к определённой активности в определённой ситуации.

Частным случаем прайминга является эффект привязки — особенность оценки числовых значений человеком, из-за которой она смещается в сторону ранее воспринятых чисел, даже если эти числа не имеют никакого отношения к оцениваемому значению.

По своим характеристикам объект памяти, реализующий фиксирование установки, является автоматически исполняемым объектом (процедурой) процедурной памяти.

We released 'The Interview' through a variety of platforms, and we continue to look for other distribution options. Throughout this whole process, we never stopped - not for a single moment - trying to secure a broad release. Our studio takes great pride in continuing to grow the release of this movie and making it a success.

You find with the really great actors, the ones you really admire and look up to, very often they're very giving, generous, warm people.

Everything in my life boils down to my mother. A tradition, which a lot of people do not know of, is that while I'd give my father the money I earned, anything that was special to me - like an award or an album - would be given to my mother.

I think life is a matter of choices and that wherever we are, good or bad, is because of choices we make.

I've always been such a nerd.

I always try to say, 'If you want to help the environment, try to do just two things. One, use less of your car. Second, separate your garbage.'

The highest levels of fame in the entertainment business are geared toward keeping the artist disconnected, disinterested and continuing to make product and not developing any sort of 'normal life.'

I'd rather do movies 'cause I am better at movies, but I do shows 'cause the opportunities have come forward.

When I was younger, I was fascinated by David Bowie, for example. he had created an entire myth around himself. It was as important as his music.

My Brilliant Career was beautifully directed, but I had a bit of trouble with myself in it. It was a silly script, based on a book this 16-year-old girl wrote.

Right now the focus is the album that is released and then the tour coming up. After the tour they will let us know about the options and offers that came in for us.

Thoughts frame your portrait, action paints it.

I think that it's more important for an economist to be wise and sophisticated in scientific method than it is for a physicist because with controlled laboratory experiments possible, they practically guide you; you couldn't go astray. Whereas in economics, by dogma and misunderstanding, you can go very sadly astray.

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

I want babies. Lots of babies. Of course!

The terror of failure can make you feel like a failure. So a bunch of people think you're not very good at your thing. How much do you invest in what they say? How much do you care? Failure is not putting yourself on the line.

We all have that desire for something special, something committed. We all want to be The One.

Our enemies can deal a blow to us any time they wish. They did not wait for permission to do this. They do not deal a blow with prior notice. They do not take action because they can't.

There is always more surface to a shattered object than a whole.

Being a mother makes everything more urgent.

I love watching old sitcoms. It's very inspiring to watch 'Mary Tyler Moore' and 'Golden Girls.' I have watched them over and over again for years.

Catholics are frequently criticised because of the prominence and respect given to the Virgin Mary while simultaneously condemned for not giving enough prominence and respect to women.

I'm getting in the studio with everybody I've always wanted to work with. That's the amazing thing.

I turned down 'Forrest Gump.'