Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.

To me, error analysis is the sweet spot for improvement.

Everyday people are not very good designers.

Beauty and brains, pleasure and usability - they should go hand in hand.

User-centered design means working with your users all throughout the project.

Market segmentation s a natural result of the vast differences among people.

Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Knowing how people will use something is essential.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

Readers always seem to think that the author has some control over the design of their books.

You won't catch me giving clear lectures.

If you think the products don't match what you want from a product, don't buy it.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

Scientists are always skeptics.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.

In my opinion, no single design is apt to be optimal for everyone.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

We expert teachers know that motivation and emotional impact are what matter.

So what does a good teacher do? Create tension - but just the right amount.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

I believe that robots should only have faces if they truly need them.

I prefer design by experts - by people who know what they are doing.

As for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Academics get paid for being clever, not for being right.

I can remember the frustration of not being able to talk. I knew what I wanted to say, but I could not get the words out, so I would just scream.

What I try to do for my readers is to pass on some of the things that I found out about being thirteen after doing it for forty years.

In this watering-place I acted an heroic character, badly studied; and being a novice on such a stage, I forgot my part before a pair of lovely blue eyes.

Young people discovering their sexuality must know they walk with a strong tradition and that they are not alone. They have a right to information without being pressured.

Being a publicist is like management in a lot of ways - you're their friend, you're their mother, you're their confidante.

I mean, all alternative comedy is are comedians that have being doing it for so long, for so long, that they were relaxed enough to start becoming personal on stage.

I became hooked on the idea of being able to shoot an image and process it myself, and end up with a product.

Being a cover artist is not like being a real artist. That's just copying what someone else did.

It is too maddening. I've got to fly off, right now, to some devilish navy yard, three hours in a seasick steamer, and after being heartily sick, I'll have to speak three times, and then I'll be sick coming home. Still, who would not be sick for England?

I don't like being recognised, I have no interest in being famous at all, I just do what I do. If I could be like Captain Kirk and beam myself up and then beam myself down, I would!

I'm glad I'm not Brezhnev. Being the Russian leader in the Kremlin. You never know if someone's tape recording what you say.

Being a musician is what I do, but it's not what I am.

We're all like children. We may think we grow up, but to me, being grown up is death, stopping thinking, trying to find out things, going on learning.

We've had it very clear to the Bosnians that our obligation to equip and train their forces is completely conditional on the foreign forces being gone.

My parents were amazing people who had no business being together - and they knew it.

Teachers started recognizing me and praising me for being smart in science and that made me want to be even smarter in science!

Sure, I get the blues. But what I try to do, is apply joy to the blues, you know? I don't know if it's a technique, or just being bent that way, being raised by the folks I was raised by.

Kind thoughts are rarer than either kind words or deeds. They imply a great deal of thinking about others. This in itself is rare. But they also imply a great deal of thinking about others without the thoughts being criticisms. This is rarer still.