Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Think of your child then not as dead but as living not as a flower that has withered but as one that is transplanted and touched by a Divine hand is blooming in richer colors and sweeter shades than those of earth.

In America, the problems of poverty and low income, particularly for minorities, are disproportionately focused in the inner cities. Shining a spotlight on the businesses growing in these communities is proof that any community has the potential for entrepreneurship.

Thoughts about the meaningless of life is the only form of leisure available to a person.

Spiritual people should not be ashamed of being wealthy.

The secret of a happy marriage is finding the right person. You know they're right if you love to be with them all the time.

Originally, I was in both software and in online computing. The first innovation really was sort of at that time that we're marrying the telephone and the computer so that people wouldn't have to drive to the computer center. We didn't have $1,000 computers.

Fortitude That quality of mind which does not care what happens so long as it does not happen to us.

A torn jacket is soon mended but hard words bruise the heart of a child.

If you look only as Genesis as an allegory, you have a major problem, because if it's an allegory, then tell me who our ancestor was? If Abraham was real, then from Abraham if Adam isn't real, if it's just an allegory, it's just a story, then what's the real Adam who really fell in a garden and really sinned? Where did we come from?

It is nice to be important, but it's more important to be nice.

Although my life is far from perfect, the irony is that in a divorced parent's custody schedule - with days on and days off - instead of like it was before, when I felt ragged and still oddly guilty all the time, now I feel guilty but not ragged.

'The Stooges' used to be ubiquitous, back in the '60s and '70s. They were on TV all the time, but they're not on so much anymore. Kids aren't getting the chance to watch them, not to mention the fact that kids don't really necessarily relate to black-and-white stuff.

Each person's life is a story that is telling itself in the living.

Advancements in technology have become so commonplace that sometimes we forget to stop and think about how incredible it is that a girl on her laptop in Texas can see photos and cell phone video in real time that a young college student has posted of a rally he's at in Iran.

You can pour melted ice cream on regular ice cream. It's like a sauce!

I don't love studying. I hate studying. I like learning. Learning is beautiful.

There was a time when watching a cartoon was a nurturing experience. You would watch a Warner Bros. cartoon, and at the end of it you could probably win 'Jeopardy.'