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认识不协调理论 态度与行为不一致&短时间态度发生大转变 — 条件:逻辑的违背、文化价值的冲突、观念层次的冲突、新旧经验的矛盾 减少或消除的途径:改变或否定一方、同时改变双方强度、引进新的认知因素(迷信等)

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