Bad habits repeat themselves again and again not because I don’t want to change, but because I have the wrong system for change.
Takeaways from the self-help book that is designed to drive behavior change over the long term.
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When we go to see comedians or funny movies, they don't address the wall behind them; they face us. This is why a game's first job is to entertain through gameplay and secondarily through humor, drama, or other traditional entertainment devices. The humor has to be a gentleman. I mean, it needs to be squeezed in around the game.