1. They’re pleasers. Persuasive people never win the battle only to lose the war. They know how and when to stand their ground, and yet they are constantly making sacrifices that help their cause. They know it’s better to be successful than it is to be “right".
Whether you’re convincing your boss to fund your project or your preschooler to put his shoes on, persuasion is a skill that’s instrumental to your success in life. Persuasive people have an uncanny ability to get you leaning toward their way of thinking. Their secret weapon is likeability. They get you to like more than their ideas; they get you to like them. A summary of thoughts from Travis.