10. They use your name. Your name is an essential part of your identity, and it feels terrific when people use it. Persuasive people make certain they use others’ names every time they see them.
Whether you’re convincing your boss to fund your project or your preschooler to put his shoes on, persuasion is a skill that’s instrumental to your success in life. Persuasive people have an uncanny ability to get you leaning toward their way of thinking. Their secret weapon is likeability. They get you to like more than their ideas; they get you to like them. A summary of thoughts from Travis.