12. They are genuine. People gravitate toward those who are genuine because they know they can trust them. Persuasive people know who they are. They are confident enough to be comfortable in their own skin.
Whether you’re convincing your boss to fund your project or your preschooler to put his shoes on, persuasion is a skill that’s instrumental to your success in life. Persuasive people have an uncanny ability to get you leaning toward their way of thinking. Their secret weapon is likeability. They get you to like more than their ideas; they get you to like them. A summary of thoughts from Travis.