11. They form connections. Without instruction of any kind, 55% of the students successfully reached agreement. However, when students were instructed to introduce themselves and share their background before attempting to reach agreement, 90% of the students did so successfully.
Whether you’re convincing your boss to fund your project or your preschooler to put his shoes on, persuasion is a skill that’s instrumental to your success in life. Persuasive people have an uncanny ability to get you leaning toward their way of thinking. Their secret weapon is likeability. They get you to like more than their ideas; they get you to like them. A summary of thoughts from Travis.