5. They paint a picture. Research shows that people are far more likely to be persuaded by something that has visuals that bring it to life. Persuasive people capitalize on this by using powerful visual imagery. Good stories create images in the mind of the recipients that are easy to relate to and hard to forget.
Whether you’re convincing your boss to fund your project or your preschooler to put his shoes on, persuasion is a skill that’s instrumental to your success in life. Persuasive people have an uncanny ability to get you leaning toward their way of thinking. Their secret weapon is likeability. They get you to like more than their ideas; they get you to like them. A summary of thoughts from Travis.