How to sell in 2018

Numbers don’t lie and sales is absolutely the foundation of your business. There is simply no other way.

Your religion in sales has to be attention. Before you even think about how to sell your SaaS product or your wine, or your agency, or your open house or your book, or whatever it is, you have to understand where the consumer actually is.

There’s a lot of shortcomings when sales are automated. In most businesses, it’s a high-touch 1-1 conversation where you are attempting to bring value to the other person. It’s not a LinkedIn messenger bot that is going to do the trick.

The truth is, sales is about people. You have to build relationships first. You have to put yourself in your customer’s shoes and empathize with their position. No app is going to teach you that.

You don’t get to decide whatever 13 to 25 year olds want to do with their hair, their clothes, their bodies, their cell phones, their friends, their time, or their money. You just have to observe and react.

99% of the time your customer is going to be searchable and accessible online. And for those of you that don’t know, consumers now spend 10 hours a day in front of their screen with roughly half of that time spent on a mobile device. Clearly the internet, and our glowing black boxes have our attention

When the energy of your tactics is to convert, you will most likely lose. When your energy is to disproportionately bring value and let the chips fall where they may, you will win. It will change your behavior, it will change the energy of the execution and it will change you game.

Like anything else in life, I think sale comes down to putting in the work, providing value, building relationships and doing the research.

If you want to win, you have to be practical with your understanding and execution. You have to go where the consumer actually is, and use the right tools to reach them.

The reason I have done so well in sales, is because I don’t do things with the expectation of a return. I do things to provide value, no matter what.

If you are intelligent, and you understand that you have no control over THE MARKET, then you begin thinking about where the potential upside is.

Being tied down by the idealistic vision of how you made your money in the past is wrong. The world is changing! And the way you were successful yesterday definitely won’t be the way you are successful today. You need to look forward and become utterly unromantic about what you did in the past that got you “here.”

Technology has changed the way we sell, and most of your actions as salespeople aren’t rooted in that reality. It’s all out there, you just have to go out and take it!

If you want to win in sales, you need to be utterly unromantic about consumer behavior. You need observe, analyze and adjust to where the consumer actually is. No one can deny that social media takes up our time.