Your religion in sales has to be attention. Before you even think about how to sell your SaaS product or your wine, or your agency, or your open house or your book, or whatever it is, you have to understand where the consumer actually is.

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How to sell in 2018

If you want to learn how to sell, how to win in business, and how to get new customers, this article is for you.

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Julia Louis Dreyfus