If you want to win, you have to be practical with your understanding and execution. You have to go where the consumer actually is, and use the right tools to reach them.
If you want to learn how to sell, how to win in business, and how to get new customers, this article is for you.
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99% of the time your customer is going to be searchable and accessible online. And for those of you that don’t know, consumers now spend 10 hours a day in front of their screen with roughly half of that time spent on a mobile device. Clearly the internet, and our glowing black boxes have our attention
Being tied down by the idealistic vision of how you made your money in the past is wrong. The world is changing! And the way you were successful yesterday definitely won’t be the way you are successful today. You need to look forward and become utterly unromantic about what you did in the past that got you “here.”