Звук своего собственного имени сладостен и необычайно важен для человека. Обращение по имени к человеку, вне зависимости от его ранга и положения, дает необыкновенный результат.
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I think my darkest days were probably when I was catering. I would go to these parties and pass out hors d'oeuvres, and it's like you're invisible. I remember one catering captain told me that all you are is a tray that comes into their space for a moment and then you leave. It was one of the most depressing things I've ever been told.
Many and subtle are the ideological weapons that the State has wielded through the centuries. Once excellent weapon has been tradition. The longer that the rule of a State has been able to preserve itself, the more powerful this weapon; for then, the X Dynasty or the Y State has the seeming weight of centuries of tradition behind it.