An idea can turn to magic or dust, depending on the talent that rubs against it.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

I love boats. Anything that runs, anything mechanical. It's my God-given passion in life.

Truthfully being pregnant is changing me as a person. Each day is part of this amazing journey that has completely shifted the focus of my life and made me reevaluate my personal and professional goals.

Initiative without action is the same as having the mind to acknowledge a problem, but not having the heart to see it through.

Success is a state of mind. If you want success, start thinking of yourself as a success.

Advertising is speech. It's regulated because it's often effective speech.

There are so many characters I want to play. I'm greedy about acting.

I was a very independent teenager.

I'm an emotional guy, so I don't have to worry about a girl trying to get me to open up.

The blind audition process can be nerve-wracking.

The cynic says, 'One man can't do anything.' I say, 'Only one man can do anything.'

The biggest lesson I've learned by living abroad for the last four years is the importance of communication.

I often say fame is kind of like a drug or like sugar: when it's controlling you it doesn't feel good at all.

It is Gods will to bless us but not necessarily on our terms. Sometimes what we think would be a wonderful blessing would not bless us at all.

The First Amendment says nothing about your getting paid for saying anything. It just says you can say it. I don't believe that if a corporation pulls all the money out of you or a network pulls their money away or you get fired, you're being censored.

It is folly to expect men to do all that they may reasonably be expected to do.

You know that feeling when you wake up in the morning and you're excited for the day? That's one of my main goals in life.

I sing a bit and play guitar.