An idea can turn to magic or dust, depending on the talent that rubs against it.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

We may not have demon fathers dangling offers of infernal power before us, but everyone understands what it means to struggle with temptation or resist the urge to give in to our baser natures.

The more I got into presenting things to the world, the further it was taking me away from what I was, which was someone who just used to sit quietly at a piano and sing and play. It became very important to me not to lose sight of that.

'Funny People' is my favorite performance of myself to date. Even though it's a comedy and there are serious moments, I really felt like Leo felt like a real person. It didn't feel like I was playing myself. Whether it's a comedy or drama, I just try to make it as realistic as possible.

You know who helped me a lot? Jane Fonda. She said, Look at how many times I've been up and I've been down. So don't worry about anything.

My goal in life was to host the MTV Awards, because it's the awards show that Prince sang on, and that was the awards show that Eddie Murphy hosted and Arsenio hosted.

A picture must possess a real power to generate light and for a long time now I've been conscious of expressing myself through light or rather in light.

Prayer is powerful. It can heal, prayer can give, and it can change lives.

Acting is about giving yourself away, like the U2 song 'With or Without You.' You just don't stay behind a character and make people laugh or cry. At some point you have to take off that mask, and when you do, you're a human being, not just an actor. After all, I'm Catherine the person first. You share that.

I would say 90 percent of Christians do not have a worldview, in other words a view of the world, based on the Scripture and a relationship with God.

I don't know if any single book made me want to write. C.S. Lewis was the first writer to make me aware that somebody was writing the book I was reading - these wonderful parenthetical asides to the reader.

I went to a Christian all-boys' college one time to pick up my buddies so we could go play baseball, and I just remember walking through the halls, and there's all these crucified Jesuses. It's scary.

I still live in the same place I've lived all my life.

I think film writing, you're thinking in pictures, and stage writing, you're thinking in dialogue. In film writing, it's also, you only get so many words, so everything has to earn its place in a really economical way. I think for stage writing, you have more leeway.

But to believe that getting stuff is the purpose and aim of life is madness.

It was August 28th, 1963, and the greatest civil rights coalition in modern history had descended upon Washington. Hundreds of thousands of protesters trekked through the heat, stretching from the Washington Monument to the Lincoln Memorial.

As an actor, I'm always critical watching others; it's just the nature of the beast. For me, any performance that doesn't cause my ego to say, 'I can do that' really signifies that it's spectacular.

I tried to make the Olympics team in 1956.