Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

When people express what is most important to them, it often comes out in cliches. That doesn't make them laughable; it's something tender about them. As though in struggling to reach what's most personal about them they could only come up with what's most public.

Parks said, he's guilty and that's the end of the story.

Follow your passion stay true to yourself never follow someone elses path unless youre in the woods and youre lost and you see a path then by all means you should follow that.

How poor are they that have not patience! What wound did ever heal but by degrees?

My personal assessment is that Dr. King is the greatest American we have ever produced. I can argue for Lincoln, I can argue for FDR, but for my money, King is the greatest American we have ever produced. His only weapon was love. He transforms a nation, transforms the world with one weapon and that of course being again the weapon of love. So that for me, King is the quintessential example of everything that I could ever want to be in my lifetime.

I was never an ingenue. I've always just been a character actor. When I was younger, it was a real problem, because I was never pretty enough. It was hard, not just for the lack of work, but because you have to face up to how people are looking at you.

The hardest thing to do is something that is close to nothing.

Drinking tequila is more about the journey than the destination.

I have a lot of money stashed away, but I do live my life from day to day.

Our pleasures were simple - they included survival.

Remorse is the echo of a lost virtue.

The direct market has evolved into a machine that is very good at selling corporate-owned superhero titles published by two main companies: DC and Marvel.

There is no better exercise for your heart, Than reaching down and helping to lift someone up.

None of us are nuclear experts, but we know that if there is a melt-down and breach of containment, that's clearly the most odious thing that could happen.

Well, I started thinking about what you were saying about how your movies need to make a profit. Now, what is the one thing, if you put it in a movie, it'll be successful?

Before you begin on the journey of revenge dig two graves.

Certainly, there is a tendency to lump women who write similar types of books together, and it's not just in crime, is it? Women's fiction is supposedly a whole genre of itself. There's no male equivalent.