I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Pain forces even the innocent to lie.

An uplifting sense of purpose is more than an impetus for individual accomplishment, it is also a necessary insurance policy against expediency and impropriety.

Getting on the bus and touring was my life. And when that was not around, I felt myself a bit lost at times, because that was all I had.

A friend in power is a friend lost.

I always crave to see more stories about and by people of color, particularly new work by young black writers.

I would have been happy to have waited till I was in my mid- to late-30s before I got married, but you don't choose when these things happen, and when they do, there's no doubt in your mind.

Women like me because I don't look like a girl who would steal a husband. At least not for long.

From the beginning of my time as Secretary-General, I have sought to advance a practical, action-oriented vision of the U.N. as the voice of the voiceless and the defender of the defenceless.

Why, if one were Queen, would one ever want to marry? If one is ruler, is it not better to both King and Queen? That is exactly what a woman can do if she remains without a mate.

I am beginning to suspect all elaborate and special systems of education. They seem to me to be built up on the supposition that every child is a kind of idiot who must be taught to think.

I am always writing; if you want to survive in this business, you need to keep working, keep creating and never stop the output.

To be totally honest, if I could be thinner without it causing a lot of pain and anxiety in my life, I would be. But today the reality is my life is more important to me than my weight - and thank God for that.

Friends are very important to me, and I have always had many of them. There are probably many reasons why this is so, but two seem to me more valid than any of the others I am a naturally friendly person, and I hate to be alone.

Real kindness seeks no return; What return can the world make to rain clouds?

I had never dreamt I'd become an actress. It was destiny that put me in the right place at the right time and gave me the right opportunities.

I was surrounded by women and all I would hear is of them complaining about their shoes. Back then, 'comfort' was a dirty word in fashion footwear. This was before fur loafers or sneakers. So, I wanted to create a shoe that was like slipping your foot into a glove - something beautiful, feminine, and sexy at the same time.

I got into economics because I wanted to make things better for the average person.