I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

7
David Ogilvy
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32 thought(s)32

Lessons about advertising & marketing

We are surrounded my advertising all the time. Some stay in mind others not. Here are some basic views about it.
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