I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

As writers we must, from our very opening sentence, speak with authority to our readers.

In the Middle Ages, I think the French kings murdered slightly fewer of their family members than the English kings, though I haven't actually counted the heads.

It is a fact that, if I single out Germany, our rate of growth is too low and we have very high unemployment.

I don't make things with my hands, although I studied woodworking and made furniture.

Hollywood can buy a lot of pieces of the puzzle, but the great thing is they can never buy word of mouth.

The older I get, the better I used to be.

Shortly after I turned 13, Child Welfare took me into care. I was sent to a residential centre where girls with behavioural problems were 'evaluated'. My time there comes back to me now only in flashes of smells, images and sounds.

These capitalists generally act harmoniously and in concert, to fleece the people.

US presidents can make all the commitments and declarations they want until they are blue in the face, in the Muslim world they will always be perceived as partisan.

I stopped using plastic cooking spoons years ago and love my bamboo spoons and spatulas by Bambuhome.

Most guys, tough or not, hide emotions. I know a lot of tough guys; they're just as weak as the next man, but they don't show it.

The first Chanel jacket that I saw - that I knew was Chanel - was on TV. It was on Mrs. Kennedy - the pink one.

I had two roles for which I compromised.

Upon the farm of the uncle with whom I lived, we did know of the mortgage as some dreadful damper on youthful hopes of things that could not be bought. I do have a vivid recollection that the major purpose of a farm was to produce a living right on the spot for the family.

Writing is my primary way of expressing myself.

I'd love to do a drama.

In the absence of that, I am happy to play solo, but I don't think there is any comparison.