Simplicity is the ultimate sophistication.
We are surrounded my advertising all the time. Some stay in mind others not. Here are some basic views about it.
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If you ask me, the place that a story happens is as equal character. It's almost like an ecological viewpoint: These people are living in this piece of land, and in this piece of land in this time this is possible. For me, I almost think location first. It's time first - what year is it - then where are we, and then who is in it.