Simplicity is the ultimate sophistication.
We are surrounded my advertising all the time. Some stay in mind others not. Here are some basic views about it.
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The trick to making a story matter is that every now and then, somebody you care about has to go. If it's somebody that you don't care about, then it doesn't really have - the stakes aren't there. But if you do that every now and then, then the story matters to people. And there are actual stakes involved, emotional stakes.