If you can’t explain it to a six year old, you don’t understand it well enough yourself.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

The Industrial Revolution caused a centuries-long shift in power to the West; globalization is now shifting the balance again.

Every chemical that makes it into your bloodstream - be it through your lungs, stomach, or skin - meets up with your liver at some point. Since your liver is your body's best defense when it comes to filtering out all those toxins, you need to treat it well.

One customer well taken care of could be more valuable than 10000 worth of advertising.

Civilization is the process of reducing the infinite to the finite.

For a long time, censors have been cutting my works. This makes me so sad, because many times they will tell me, 'Television won't like, so we have to cut, cut, cut!'

Conservatism is affecting the way women perceive who they are in the world.

I think the most important thing for your life is the way you interpret things. Having an optimistic point of view is so important - your life will be so bright.

Taking part in these types of programs is crucial to our youth and crucial to the future of this game.

Earth is the insane asylum of the universe.

Let's just say I decided that while my son is young I don't want to do projects that would take me away for months.

The secret of getting ahead is getting started.

It seems the best approach for any venture is a combo platter - Japan's quality-consciousness paired with America's willingness to experiment and (sometimes) fail.

I am a hip-hop artist, as you probably know. My hip-hop name is Big Smalls.

'Harry Potter' created a generation of readers in an era when kids could have disappeared into the depths of the Internet. That's no small feat. Every book series owes J.K. Rowling a debt of gratitude.

Post 'Kick,' I was flooded with offers. The film has given me a solid fan base even in Dubai and Bahrain.

Oklahomans value our children and our seniors. Oklahomans value traditions of faith. Oklahomans value our heroes, our veterans. Oklahomans value innovation and the creative arts.

Right when I finish a workout, I feel pretty sexy. Even though I'm sweaty and I don't smell like a rose, I feel strong. It does a lot for me mentally and physically.