We need to stop interrupting what people are interested in & be what people are interested in.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

From the beginning on, newspapers have prospered for one reason: giving readers the news that they want.

It took the Gulf War to demonstrate that America did want more than one friend in the Mideast, and also was willing to take and make major risks to prevent a small Muslim country, Kuwait, from being overrun and in effect stolen by Iraq.

There's a reason why every human society has fiction. It teaches us how to be 'good,' to behave in a way that is for the benefit of the whole community.

Our goal is not to completely eradicate the infection - that would be very difficult - but to produce a vaccine that will prevent not infection but disease. I think this is more possible.

Good people can disagree - all you want is honesty, because you know, if I disagree, I'm willing to debate you on that, and then let the public decide what's good policy and bad policy.

Solitude is a chosen separation for refining your soul. Isolation is what you crave when you neglect the first.

I shouldn't feel awkward or feel disconnected to myself or my body while wearing the clothes or a particular fashion. This is very important.

The soul is like a violin string: it makes music only when it is stretched.

The goal of all life is death.

I get embarrassed a lot of times getting attention, but I like being onstage. Do you know what I mean? If I'm in a crowd of people and they're all looking at me, I will feel embarrassed. It's a strange dichotomy.

In high school, I was Mr. Choir Boy. I had solos, I was helping out the tenors with their parts and our choir teacher would ask me what songs we should do.

I think most music provides the same messages - whether it be 'I'm unhappy' or 'I love a girl.' I just liked the package of rap music.

Passing into higher forms of desire, that which slumbered in the plant, and fitfully stirred in the beast, awakes in the man.

When the women's movement started in the 1960s, there was a vision of a future where women didn't wear makeup or worry about how their hair looked, and everybody wore sensible, comfortable clothes. It ran into an absolute brick wall.

It was the first time she had visited me here in upstate New York. It was the last time I saw her.

Therefore it is essential that some means should be sought whereby the work of the nation may be carried on without constant yet at present necessary dislocation.

I don't want to talk about myself, that's for other people to say, so I'm not saying I was so talented.