On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Pacifism is objectively pro-fascist. This is elementary common sense. If you hamper the war effort of one side, you automatically help out that of the other. Nor is there any real way of remaining outside such a war as the present one. In practice, 'he that is not with me is against me'.

I'm not in the business of meddling with people's destinies - and yes, my characters are real people to me. They have histories and thoughts and yearnings and hurts and misgivings and pleasures that don't belong to me.

If you want to tell something to an athlete say it quickly and give no alternatives. This is a game of winning and losing. It is senseless to explain and explain.

When being unable to differentiate a good from a bad decisionit has become time to follow your heart.

I felt like it was time to set up my future, so I set a goal. My goal was independence.

Since I'm a vegetarian, I try to focus on getting my protein and iron needs met.

A smile vanquishes loneliness, if only for a fleeting moment.

The whole is the false.

Chicago always hit me as such a gloomy place - I just remember all the snow getting dirty as soon as it would fall, all the decaying brown brick buildings around where we lived, all this soot all over the place.

I'm not interested so much in collaboration. You see that from the history of my albums.

When love is suppressed hate takes its place.

Everything has changed. An interview has become such a confrontational thing. It makes you very defensive.

But heat can also be produced by the friction of liquids in which there could be no question of changes in structure or of the liberation of latent heat.

I think the GOP, the Grand Old Party, the Republicans, they will regroup.

I am superior to negative thoughts and low actions.

God knows we are subtle creatures who are more than able to use candour to avoid acknowledging our deceptions of others and ourselves.

I like zombie movies. I like 'The Walking Dead;' I like the metaphor of it, simply because when we go with the zombie concept - if you're bitten by a zombie, you don't transform into something else like a vampire or a werewolf or whatever. You become something that's not you.