On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

The Bible is big in my teaching. It's a wonder the ACLU didn't get after me pretty good. I really kept thinking they would. I took my boys to church. I took my football team to church. I only did it two times a year. Before I signed a kid, I'd write the parents and I'd tell that parent we were gong to take your son to church twice.

My family members are vegetarians, but I like mutton and chicken seekh kebabs.

Since other countries and terrorist organizations are working to secure information that could threaten national security, more funding is provided in the bill to increase counter-intelligence activities.

What we're going to do is try to get TSA out of the human resources and personnel business and into the security business to connect the dots.

This paper was one of my digressions into abstract economics.

The strongest results were in Florida and Texas. In just one year in a Texas charter school, an average student gained 7 percentile points in math and 8 percentile points in reading, while Florida charter schools improved student performance by 6 percentile points.

We have lots of evidence that putting investments in early childhood education, even evidence from very hard-nosed economists, is one of the very best investments that the society can possibly make. And yet we still don't have public support for things like preschools.

I hope I'm saving lives. There are very few people in their careers that have the opportunity to do something to benefit mankind.

The richest most meaningful stories are found in small places: made, carried, crafted, told, and retold by apparently unimportant people.

We cannot look at Syria, and the evil that has arisen from the ashes of indecision, and think this is not the lowest point in the world's inability to protect and defend the innocent.

A good team can win a volleyball game when they are ahead, but only a great team can win when they are behind.

I think the healthy way to live is to make friends with the beast inside oneself, and that means not the beast but the shadow. The dark side of one's nature. Have fun with it and you know, is to accept everything about ourselves.

The entire effort of artificial intelligence is essentially a fight against computers’ rigidity.

The more you do, the more attrition you experience.

Obama hasn't lost his standing because of tricks played by the Republicans. He hasn't lost his standing because the media's not fair to him. He hasn't lost his standing or his approval number because the media spent four years attacking him like they did George W. Bush. This is all on him.

When I stop working, I go out and start working again. Most people paint a picture, or whatever they do, and go home. For me, it has to be continuous.

I've always loved the poetry in 'Pale Fire.' I think it's wonderful.