On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

That is part of the beauty of all literature. You discover that your longings are universal longings, that you're not lonely and isolated from anyone. You belong.

Don’t give up. Don’t ever give up.

Politics, it seems to me, for years, or all too long, has been concerned with right or left instead of right or wrong.

The evidence is inarguable that Australia is becoming too expensive and too uncompetitive to do export-oriented business. Africans want to work, and its workers are willing to work for less than $2 per day. Such statistics make me worry for this country's future. We are becoming a high-cost and high-risk nation for investment.

Being a nerd is not about what you love, it's about how you love it.

The man who has grit enough to bring about the afforestation or the irrigation of a country is not less worthy of honor than its conqueror.

I write short stories. I write every day.

I couldn't have left my career as an actor on a better note than to have done a cameo in the Lost In Space movie. Doing this part is the highlight of my career. What a way to leave the profession!

Commodities tend to zig when the equity markets zag.

We had gay burglars the other night. They broke in and rearranged the furniture.

My daughter got me a Worlds Best Dad mug. So we know shes sarcastic.

If you got more than one letter from somebody who said they hated you, it meant they kept watching.

This programme would only really make sense and work properly if it was also broadcast on France's international television channel TV5. So I ended up with a double production, on France 2 and TV5.

Fear is the mother of foresight.

It's the decomposition that gets me. You spend your whole life looking after your body. And then you rot away.

No fashion has ever been created expressly for the lean purse or for the fat woman: the dressmaker's ideal is the thin millionaires.

It's not good for government to tell people that the world owes them a living and that things are free.