Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

The secret of my success is that I make other people money. And, never ever, ever, ever be ashamed about trying to earn as much as possible for yourself, if the person you're working with is also making money. That's life!

I love all kinds of music.

Towards the end of the eighteenth century the industrial-financial revolution began.

I used to care more about the score than I do now.

It would be interesting if this sitcom works, so I could be doing one thing all the time instead of going back and forth between all this different media which I sort of thrive on, I'm a bit of a moving target in that way.

Cowardice... is almost always simply a lack of ability to suspend functioning of the imagination.

We're going to understand that there is life on other bodies in the solar system.

I give bird songs to those who dwell in cities and have never heard them, make rhythms for those who know only military marches or jazz, and paint colors for those who see none.

I love playing the Hard Rocks; they've got a great stage, great lighting, great sound, and not so humongous; its more intimate, so we love playing theaters and clubs where the audience has a really good chance to see and hear the group and where the acoustics are good. I like it when we can hear what we're doing.

Youth, what man's age is like to be, doth show; We may our ends by our beginnings know.

I suffered from self hatred so much. It's like I didn't want to look like that any more. I didn't to feel like that any more. It had to be another way.

When I was a little boy, there was no sound in the movies.

For me, comedy is constantly presented as this fake casualness, like a guy just walked on stage going, 'This crazy thing happened to me the other day.' And he's in front of 3000 people, and he's acting like an everyman, and he's getting paid so much money.

But the moment I've got a ball at my feet, I'm happy.

Other people's opinion of you does not have to become your reality.

I need to learn to be more assertive.

One does not kill oneself for love of a woman, but because love - any love - reveals us in our nakedness, our misery, our vulnerability, our nothingness.