Creativity without strategy is called art, creative with strategy is called advertising.
We are surrounded my advertising all the time. Some stay in mind others not. Here are some basic views about it.
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It's just a great, legendary comic book hero and it's one that has never been kind of been brought back to life after Lynda Carter. I mean, it's a reinvention. When Tim Burton reinvented Batman after Adam West, and when Donner reinvented Superman after George Reeves, it's time to do that with Wonder Woman.
I've always been fascinated by Picasso and how he would look at a single image through multiple perspectives and from separate moments in time. He would look at a woman's face and he would see almost a three-dimensional look even though it was a flat canvas. I thought, well why couldn't we do the same thing with a football play?