Creativity without strategy is called art, creative with strategy is called advertising.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

What is Obamacare doing? It's destroying the only kind of plans people without insurance ever get. And nobody seems to be noticing except the people who are being canceled and then can't find a replacement because it's too expensive.

I grew up in L.A., so I'm a huge Lakers fan and Kobe fan.

I was always very silly and never took myself seriously. When my father had the camera out, I'd be up close and annoying. My father would keep saying, 'Move back! Move back!'

Cheerfulness keeps up a kind of daylight in the mind, filling it with a steady and perpetual serenity.

One thing at a time It is important that we focus on the task that is at present in hand.

I don't want to participate in traditional Indian religious ceremonies - dance in a sun dance or pray in a sweat lodge or go on a vision quest with the help of a medicine man. The power of these ceremonies has an appeal, but I'm content with what little religion I already have.

As a woman I have no country. As a woman my country is the whole world.

You want comedic themes to be recogniseable life truths that we all battle with, and with that comes the healing properties of comedy.

The title song of David Bowie's 'Young Americans' is one of his handful of classics, a bizarre mixture of social comment, run-on lyric style, English pop and American soul.

A poet's work is to name the unnameable, to point at frauds, to take sides, start arguments, shape the world, and stop it going to sleep.

My poetry is the most disappointing thing for me that I've ever written. When I say I can write everything, I don't say I can write everything well.

No collection without compensation.

Choosing one's leaders is an affirmation that the person making the choice has inherent worth.

To put up with me, you have to be patient.

You do, mostly, in track, different sessions, sprinting and medium sessions in different style. You have to see that even if the pace is slow in championships, you can still sprint well and you can still power the last 200, which is always the main part when the race is slow.

For decades, my identity was political, but I've come to understand that there's no political solution when you're dealing with someone else's rules.

Every man feels instinctively that all the beautiful sentiments in the world weigh less than a single lovely action.