In our factory, we make lipstick. In our advertising, we sell hope.
We are surrounded my advertising all the time. Some stay in mind others not. Here are some basic views about it.
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If you go out eight times and play tennis eight times this week, yeah, it's the same rules, but it's a different game every time you're out on that court. You're working on a different part of your game every time you're out on that court; your partner's working on a different part of their game, and the act of being watched changes it.