Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

I have for some time now been deeply troubled by the growing difficulties faced by Christian communities in various parts of the Middle East. It seems to me that we cannot ignore the fact that Christians in the Middle East are increasingly being deliberately targeted by fundamentalist Islamist militants.

I decided that if the police couldn't catch the gangsters, I'd create a fellow who could.

There's this unspoken club where you say to each other: Oh God, if they only knew how ordinary I was, they wouldn't be interested. That includes movie stars and politicians.

Last, in restaurants you spend a lot of time dealing with people who are very unhappy. Soup has been spilled on their laps, they've waited 10 minutes to get their check so they can leave, and you learn how to listen, I think, in a much more proactive way than government does.

I have packed myself into silence so deeply and for so long that I can never unpack myself using words. When I speak, I only pack myself a little differently.

'ER' was so huge that whatever I did coming back to television, I'd have to feel as strongly about.

Body-shaming is something I feel really strongly about. I think about my niece, I think about my friends who have daughters being on the Internet and reading these things, and it just makes me furious. It makes me so angry.

I really only have a few friends.

I was signed to MGM. I was in Vegas for sixteen weeks at the Sands Hotel.

I played the game one way. I gave it everything I had. It doesnt take any ability to hustle.

The most important shot in golf is the next one.

The varying modes of flight exhibited by our diurnal birds of prey have always been to me a subject of great interest, especially as by means of them I have found myself enabled to distinguish one species from another, to the farthest extent of my power of vision.

If you look at it from just a pure economic basis, technology is replacing all of the jobs robots can do, and machinery is replacing the jobs that humans once held. If we don't train our children to imagine, to create, they're going to be unemployable.

Even if you do learn to speak correct English, whom are you going to speak it to?

Willpower is steam for life's locomotion.

Preaching to the choir actually arms the choir with arguments and elevates the choirs discourse. Theres a reason the right does it and does it well and triumphs.

Never dull your shine for somebody else.