The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Most actors want the audience to like them, and that leads to bad acting.

I was obsessed with 'Jesus Christ Superstar,' and I used to reenact it in my room when no one was home.

If I had my life to live over again, I would have made a rule to read some poetry and listen to some music at least once every week.

Finally I'm becoming stupider no more.

Politics have been changed forever because of people. The Internet is one of the tools that has helped. And it isn't just politics. The new networked dynamics that are now possible with these new forms of communication are also changing the way people engage as consumers that demand more social value from corporations.

I think the large part of the function of the Internet is it is archival. It's unreliable to the extent that word on the street is unreliable. It's no more unreliable than that. You can find the truth on the street if you work at it. I don't think of the Internet or the virtual as being inherently inferior to the so-called real.

I pledge to you I'm not a talker. I'm a doer.

Racing is what I live for, and it makes my world go around. Having said that, without the support of the diabetes community, I may not have gotten back into the race car after my diagnosis in October 2007.

I used to like Barbra Streisand films. It was 'Funny Girl' that really turned me on, in a sense, to acting. I remember it specifically being a rainy Saturday afternoon. I couldn't play football, so I stayed in, and I watched 'Funny Girl.'

We have to claim anarchy and realize that systems have a life of their own that is anti-humanist. There is definitely an anti-humanist tendency in all systems.

A good marriage is like a casserole only those responsible for it really know what goes in it.

I am the astronaut of boxing. Joe Louis and Dempsey were just jet pilots. I'm in a world of my own.

Confidence is one of the sexiest things in guys and girls.

We cut up time and space and mind and place and being and non being. We create a world of ideas. This is duality pairs of apparent opposites.

My favorite part about going to the gym used to be leaving.

To be fully alive, fully human, and completely awake is to be continually thrown out of the nest.

I didn't sit outside the bank and plan. I just went in and ad libbed because I was so young. But I was smart enough to know I would absolutely get caught.