The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

If I can get people to accept that a DNA test is nothing to be intimidated about, then we can do tests that determine how well you metabolise certain drugs and test for breast cancer.

I admire anyone with their own sense of personal style.

I will do almost anything for the sake of a joke or for the sake of someone's real belief in something to help tell a story. I will not do something shocking for the sake of being nasty. If it's not hurting anyone's feelings, I'm in on the joke.

I'm really quite happy to say that in my early 40s, I wake up feeling sexy, and I can't say I felt that way in my late 20s.

America is always a good target for a populist. In many countries, particularly authoritarian systems, if you want to get an extra bonus, you bash the Americans.

Even my pathological love of Japan and its beauties, glories and eccentricities is sorely tested by 'The Grudge 2,' from Takashi Shimizu, a movie so bewildering and impenetrable that I believe it siphoned off a good 40 IQ points.

I definitely understand what it's like not having family around when you want them there, but you don't live in the same city.

The important thing isn't what other people think you are; it's who you are.

Thirty-five percent of all my dates were at the movies from 2013 to 2014.

Taking employment out of the country - now that's taking away jobs. These shows employ a lot of people: production, post-production, music supervisors, camera people. A hundred people or more.

The Hispanic community values entrepreneurship and family-owned businesses, and we deserve a leader in Washington who is dedicated to creating an environment where our values, our goals and our dreams of prosperity can become reality.

When you look at a city, it's like reading the hopes, aspirations and pride of everyone who built it.

The Internet is a cauldron of anger every day, every year, election year or not, with unemployment at 10 percent or at two percent. It isn't exactly a good index of what's happening.

Prejudice and discrimination have always been a big part of my life. When I was 6, I got beat up and called dirty Jew boy because they thought I looked Jewish.

Show me your garden and I shall tell you what you are.

Living is no laughing matter: you must live with great seriousness like a squirrel for example - I mean without looking for something beyond and above living, I mean living must be your whole occupation.

After the Berlin Wall came down I visited that city and I will never forget it. The abandoned checkpoints. The sense of excitement about the future. The knowledge that a great continent was coming together. Healing those wounds of our history is the central story of the European Union.