People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Diane Keaton was a big role model for me.

Once you achieve one goal, you should be looking forward to trying to build onto the next thing, and not just getting comfortable with what you're doing.

It's like being a cat with 100 people with lazer pointers.

When we think of cruelty we must try to remember the stupidity the envy the frustration from which it has arisen.

Whether it's Jack Kennedy or Bill Clinton or others, the personal lives do come into play, and people do judge you for that.

Noah walked with God; he didn't only preach righteousness, he acted it. He went through water and didn't melt. He breasted the current of the popular opinion of his day, scorning alike the hatred and ridicule of the scoffers who mocked at the thought of there being but one way of salvation.

Although the church has often been far too slow to follow his lead, Jesus' insistence that women, as well as men, bear the full image of God has had a way of sparking reform movements across the centuries.

I didn't pay my taxes for years.

Often, in the real world, it's not the smart that get ahead but the bold.

I think everybody should get rich and famous and do everything they ever dreamed of so they can see that its not the answer.

A chief is a man who assumes responsibility. He says 'I was beaten', he does not say 'My men were beaten.'

Slumber not in the tents of your fathers. The world is advancing.

People know more about baseball players' contracts than they do about the policies that govern the fate of our children's lives in twenty years. Think about it. People used to say, the whole time I was growing up, 'Do you want to bring a child into this world?' That's pretty dire.

The world is a Hobbesian state of nature in which the struggle for domination is the very essence of international life.

'24' is a pretty serious show - there isn't a lot of improv that is happening. Having said that, I do play around with the delivery. A lot of the humor comes from playing a character who is very furious and really up in her own brain and in a serious situation. That is humorous to me.

You know very well that unless you're a scientist, it's much more important for a theory to be shapely, than for it to be true.

I've said for a long time, clearly the - a, a critical key to success in the region is going to be Pakistan and our relationship with Pakistan, which was one that was broken in the late '80s and which we've worked hard to restore.