Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

I've seen all the Batman movies in the theater opening weekend. I was a big Batman fan, definitely.

'Glee' is very easy to clown because I feel like it's just crumbling. 'Smash!' 'Smash' is the ultimate. I love it because I'm all about theater. I did plays in high school and college, and it totally brings me back to that feeling: how excited you get on opening night, how it sucks when you're not learning the dance moves.

Luckily, I dated all of the losers ages ago. My love life has been stable for a while.

A real conversation always contains an invitation. You are inviting another person to reveal herself or himself to you to tell you who they are or what they want.

I'm never without my personalised Anya Hindmarch diary - I keep my schedule online, too, but my diary is always in my bag. It's crammed Post-its.

I suppose I am gently cynical about notions of who we think we are, but I certainly don't hate my fellow man. I think my cinema, although it might often deal with death and decay, is highly celebratory.

It's true that none of my characters are admirable. But maybe I'm primarily a satirist, and a satirist needs to hold up what's not admirable.

Too many leaders act as if the sheep... their people... are there for the benefit of the shepherd, not that the shepherd has responsibility for the sheep.

You cannot create genius. All you can do is nurture it.

I would have never wanted to write another management book. There are so many of them, and everybody says the same thing about them, and they are all the same - they give the exact same advice. It's like a diet book; they all say eat less calories, exercise more, and every single book has the same conclusion.

Too many young folk have addiction to superficial things and not enough conviction for substantial things like justice, truth and love.

I always had the desire to perform. If it wasn't my career now, I'd still be doing amateur dramatics. It's just something you love, and when you get paid to do it, you pinch yourself every day.

I started singing at age three - I opened my mouth some time, singing along to the radio, and my parents were like, 'Wow! You have a really great voice!'

Inevitably, every part an actor plays contains some of himself.

We should not fret for what is past, nor should we be anxious about the future; men of discernment deal only with the present moment.

One can spend too much of one's life locked in stuffy rooms seeking out obscure truths, searching, researching, until one is too old to enjoy life.

In Britain, we are not a secular state as France is, or some other countries.