Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.
We are surrounded my advertising all the time. Some stay in mind others not. Here are some basic views about it.
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Proust writes, he remembers, physically. He depends on his body to give him the information that will bring him to the past. His book is called 'In Search of Lost Time,' and he does it through the senses. He does it through smell. He does it through feeling. He does it through texture. It is all physically driven, that language.