Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.
We are surrounded my advertising all the time. Some stay in mind others not. Here are some basic views about it.
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A mockumentary is supposed to be real, and we were frustrated with mockumentaries on TV, which are so rampant because of the success of 'The Office.' It's not real. You watch and ask why is there even a crew there. They never set it up in the narrative. You have a documentary crew following families for reasons we don't understand.