Nobody reads ads. People read what interests them, and sometimes it’s an ad.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

The public is wiser than the wisest critic.

I won an Academy Award for 'The Cider House Rules,' playing an American.

I had a dream, in 1985, I believe, when a friend I'd gone to school with was sick - one of the first people I knew who'd gotten the AIDS virus. I had a dream of him in his bedroom with an angel crashing through the ceiling. I wrote a poem called 'Angels in America.' I've never looked at the poem since the day I wrote it.

If you speak your mind and if it is true what you're saying, then I think the integrity of what you're saying carries through.

It's good to be slightly ambitious, but I believe one shouldn't be too calculative. It's good to be on the edge, but I have never followed my mind. I have always followed my heart. And it has yielded the right results.

I came to Moscow when I was 5 years old from Baku. To walk all night in Moscow will bring back my youth to me.

Is education possibly a process of trading awareness for things of lesser worth? The goose who trades his is soon a pile of feathers.

You have no power at all if you do not exercise constant power.

Society judges political parties based on the results that they give. When they don't meet the population's needs, when they are not up to expectations, that leaves society free to pick other parties.

The quest of the absolute leads into the four-dimensional world.

I want to be part of a different kind of celebrity, one that thinks not just about charity but policy.

I'm very fond of the British cinema. I'm a big fan of Martin Campbell and Daniel Craig. I actually find Daniel very inspirational, especially on the physical side of things. He really inspired me to get back into shape when I started to add on a few pounds. I think he's a great role model.

I'm very mature for my age, but I'm also innocent in a lot of ways.

I go to wherever God calls me, wherever the church calls me to come to minister and preach the word of God.

Never forget that only dead fish swim with the stream.

Fortunately, when Korea was struck by the 1997/8 financial crisis, that was a good opportunity for us to engage in fundamental reforms and strengthen our financial structure. As a result, our financial regulatory structure and regime have been very much strengthened.

Gee, its lonesome in the outfield. It's hard to keep awake with nothing to do.