Nobody reads ads. People read what interests them, and sometimes it’s an ad.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

To me, drone use is a moral issue.

We need to even out the tax code for small businesses so that we lower their tax rate to 25 percent, just as we need to lower it for all businesses.

I really don't like going out. I don't like restaurants because I don't like the idea of someone, a waitress, being responsible for my evening. I like seconds, and more, and lots of conversation, and I've always hated the idea that in a restaurant an evening just ends. I find that incredibly depressing.

Obedience is less painful than regret.

If you can build a business up big enough, it's respectable.

Growth is an erratic forward movement: two steps forward, one step back. Remember that and be very gentle with yourself.

I had always thought that the idea of love at first sight was one of those things invented by lady novelists from the South with three names.

The hardest of all is learning to be a well of affection and not a fountain to show them we love them not when we feel like it but when they do.

Humour has to have a huge nugget of truth to be funny. You cannot laugh at something unbelievable. Whenever I say something on a lighter note, I am basically unwrapping the truth from a different perspective, and that makes it funny.

Not just Christians and Jews, but also Muslims, Buddhists, Hindus and the followers of many other religions believe in values like peace, respect, tolerance and dignity. These are values that bring people together and enable us to build responsible and solid communities.

Don't be against things so much as for things.

My father and mother are Muslims. But from the moment I started talking, I decided I was a Christian. They let me.

But, I would always be thinking of how pictures are constructed and colour, how to use it, I mean you're using it for constructing, makes you think about it, the place did as well.

When you lose something in your life, stop thinking it's a loss for you... it is a gift you have been given so you can get on the right path to where you are meant to go, not to where you think you should have gone.

American journalists tend to treat inequality as a fact of life. But it needn't be.

I feel like I've gotten more than a lot of people will ever get. I feel very fortunate.

You have to always work against what you did before, and even against your taste.