In advertising, not to be different is virtually suicidal.
We are surrounded my advertising all the time. Some stay in mind others not. Here are some basic views about it.
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I think I'm fairly good with money, but I've developed some strange tics - in shops I don't like to go to the counter unless I've got at least two things to buy. If I'm walking around with just one thing in my hand I'll put it back and wait a few weeks because that doesn't seem like a proper purchase.